How to Sell Wholesale Food?

According to Statista, the revenue in the food market amounts to $166 billion annually, and the wholesale food industry contributes to an enormous amount of $39 billion. Such a profitable and vast market also comes with a lot of competition.

If you want to start a wholesale food business or already have one, then you know how hard it could be to sell food items. Due to the pandemic, the wholesale food industry faces even more challenges like a significant decline in demand for food products from hotels, restaurants, schools, or sporting avenues.

In these circumstances, the best way to sell wholesale products is through online platforms. But how do you do that?

No need to worry, though. Here we shall tell you about tips and techniques to help you sell wholesale food.

So without further ado, let’s dive in…

1. Product Quality, Packaging, and Price

Before introducing your wholesale food products into the market, you should ensure that you offer the best quality, packaging, and pricing. You can hire food technologists and professionals to count the nutritious value and ensure the high quality of your food items.

People are often attracted to beautiful food packages with vibrant colors. You can use it to sell your wholesale food items. If you have just started your wholesale business, then try keeping your products’ prices according to the market. You can increase or change the prices of food items once you start selling.

2. Registration on a Wholesale Marketplace

The very first step to selling wholesale food products involves building a business website. You can list all your products on your digital store and let people check and order wholesale food products. However, your website might not increase your sales or bring customers initially.

To let your company’s name out there, you should register your business on a wholesale marketplace. Associating your brand’s name with a successful wholesale marketplace will bring many benefits to your business. That is also because most modern retailers buy their products from wholesale marketplaces.

SeeBiz is one of the best online platforms designed for wholesalers, distributors, and retailers. You can find wholesale food on SeeBiz listed by dozens of sources. SeeBiz provides businesses with everything that they need to grow and achieve success. Also, it is a social networking platform for companies and allows you to connect with other wholesalers and retailers, which will eventually help you sell your wholesale food items.

3. Partnership and Collaboration

Another great way of selling wholesale food products is by collaborating and partnering with other brands of similar niches. Contact the complementary businesses in the food market and ask them to collaborate. It will help you get more exposure and increase your sales.

It can be difficult to find the right partner to endorse your food products. You should ensure that you select a company that can help you reach the maximum target audience.

4. Tradeshows (Physical or Virtual)

Trade shows are the classical way of buying and selling wholesale products. You can attend trade shows to meet with other wholesalers, retailers, and distributors. However, COVID-19 has made it quite difficult to organize or attend trade shows physically.

No worries.

You can attend a virtual trade show to introduce your brand. Virtual trade shows enable you to reach hundreds of wholesalers and retailers globally. You can showcase your food products and learn about others through virtual trade shows.

5. Use of Incentives

The use of incentives is one of the best ways to sell wholesale products. Incentives and offers are not just for the customers. Businesses also like to have a good deal. That is why most wholesalers offer amazing discounts on large orders. Check the following list of incentives to sell wholesale food products:

  • Offer deals and discounts on customers’ first orders.
  • Set low minimum-order requirements to let businesses check your products before placing large orders.
  • Offer bundle deals when people buy specific food items together.
  • Provide free samples and testers of your wholesale food items.
  • Offer multiple payment terms and ways.
  • Offer free shipping on large orders.

6. Marketing Strategies

Last but the most effective way of selling wholesale food products is by choosing and implementing the right marketing strategies. It is hard to attract customers or sell your products without a good marketing plan. The following marketing tips can help you sell wholesale food items:

  • You can check your competitors’ marketing strategies to know what works best.
  • Take benefit from the social media platforms to connect with your target customers and introduce your food products.
  • Get help from paid advertisements to reach your customers and increase your sales.
  • Use video advertisement to share your brand’s story and unique selling points.


You can start a wholesale food business easily but meeting the sales targets and achieving business goals is not possible without an effective strategy. It is recommended that you use advanced tools and technology to reach out to your customers and promote your food items. We hope that the information mentioned above will help you sell wholesale food items.